Becoming a better Outdoor Consumer, Part 1

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The goal of this series is to walk through the process of brand loyalty, define good, and provide some tips to help make one a better consumer. Let’s face it, hunting can be a high dollar lifestyle. Making educated and efficient expenditures is key. Less dollars spent on gear results in more dollars spent on adventures. If you are reading this article, then more than likely you are exposed to multiple sources of media and influence on a daily basis.